Home staging has quickly become one of the most effective real estate marketing strategies in the industry.
It started picking up steam when the housing market crashed and the market was flooded with inventory. To help homeowners and real estate agents make their listings stand out from the fierce competition, home staging became a valuable asset.
Today, the housing market is still very competitive. Homeowners see a great return on their investment in home staging, including faster home sales and higher offers from buyers. The key to home staging is tapping into a buyer’s psychology. It’s the same concept as packaging a product to make it appeal to a target market.
Home staging ensures that the home looks its best and captures the emotion of buyers, who are making one of the biggest purchases of their lifetime. Not only do we (as home stagers) ensure that the home is in its best shape possible, but we take it a step further and add special touches that make it warm and inviting.
If you are still skeptical that home staging is worth the investment and has the power to sell your home faster and for more money, check out these home staging statistics based on surveys conducted by reputable real estate companies.
Home Staging Statistics
The Impact on Buyers
Home staging works because it considers the wants and needs of buyers and taps into their emotions when searching for a home.
- Realtors who work with buyers say most buyers are willing to offer more money for a staged home compared to one that is similar but not staged.
- 81% of buyers say home staging makes it easier to visualize the property as their future home.
- 45% of buyers say it will positively impact the value of the home if it is decorated to the buyer’s tastes.
- Among REALTORS® who typically represent the buyer, 49% report most buyers are affected by home staging.